Project Overview

HOKA enhanced its retail environment at Yifang City in Shenzhen by installing a three-sided digital display pilar. The store sits on theB1 foor of the mallin Baoan District, where foot traffic stays high throughout the day. To improve brand communication and keepvisuals fresh, the team selected an indoor LED panel board solution that fits the unique pilar structure. The display uses a P2. pixel pitch and forms a combined size of (960 +1280 + 960) x 2560 mm, with each side using a different width.

Three-Sided Display Structure

The pilar has three viewing surfaces, so the width changes on each side. This design makes the indoor LED panel board moredynamic and allows content to wrap around the pilar. Shoppers can see visuals from multiple directions as they walk through themall The screens present product stories, brand imagery, and campaign messages in a smooth and vivid way. The P2.5 pixel pitchkeeps text and graphics sharp at close range, which is important for indoor retail spaces.

The display operates with stable brightness and accurate colors under the mall's lighting conditions. It also supports quick content updates, allowing the store team to adjust visuals based on new releases or seasonal themes. With strong heat control and reliablecomponents, the indoor LED screen performs consistently during long operating hours.

Visual Impact in the Store

The three sided structure creates a strong visual anchor inside the store. Shoppers can view moving content from the entrance,sidealisles, or product display areas. The LED panel strengthens HOKAs brand identity by showing running concepts, shoe technologiesand lifestyle scenes with energy and clarity. The wraparound effect draws customers closer and helps guide them toward the main product zones.

Because the content is fexible, the store can refresh the atmosphere in seconds. Dynamic visuals replace static posters and offer more creative freedom. The screen also enhances the overall layout by bringing modern digital design into the retail space.

Retail Value

This case shows how a customized indoor LED panel board can transform a standard pillar into an active communication tool. Thethree-sided design increases visibiity, delivers continuous brand exposure, and supports daily marketing goals. With reliableperformance and strong visual impact, the solution improves customer engagement and elevates the shopping experience. It demonstrates why more retail brands choose advanced indoor LED systems to upgrade their stores.